Are you going to write my story of my life, the truth? Some things they sound bad, they look bad, they were bad. You can put it in there but the truth not fiction. I don’t want any fiction.

Joseph Conforte, Rio de Janiero, 2001

Request A Copy

CONFORTE is currently being edited to trim down its 165,000 word size. Subscribe to my email list and you can be in the loop on my progress, have access to articles I’ve written, get notice of speaking engagements and other announcements of my work. Research inquiries are accepted.


Conforte: Portrait of America’s Biggest Little Criminal


Part biography that lays bare the messy lives of one of America’s most notorious couples. Part soap opera that’s gritty and at times raunchy, full of twisted love and betrayal, crime and corruption. Set in the 1970s, CONFORTE is a voyeuristic high-stakes game of cat-and-mouse, written in omniscient narrative.



This portrait of America’s biggest little criminal starts with Joseph Conforte’s plan to develop a casino-hotel in Sparks, Nevada and ends when he’s faced with spending the next five years in prison. At that time he must choose whether or not to sacrifice everything that he holds dear…

“fab premise, and I would certainly read more”

– Daisy White, author

“I am enjoying this journey into the history of the ranch.”

– David Burgess, a character in the book

“your book on any standard was interesting and captivating throughout with so much information unknown”

– Dean Brymer, a character in the book

“You’ve got the facts and have a compelling style of writing. You give life to these characters…”

– Krista Hill, editor


Much has been written about Joe Conforte and Mustang Ranch, less so of Sally Conforte, that has shrouded them in romanticism, resulting in the world’s fascination today.



None of it comes close to the breadth and depth that readers will find in CONFORTE. Little has been written about the Confortes’ underworld until now. For the first time, after decades of investigative research, the right informers have been put together…



Topics within CONFORTE are varied from boxing to taxpayer’s rights, with legal prostitution as possibly the biggest and one that is currently part of today’s political discussion. Should governments legislate morality? To Joe, the answer is NO.


Impact on America

Most notably, the Confortes’ involvement with the legalization of brothels in Nevada and creation of the Mustang Ranch brothel. However, depending on where you live you might know that Joe Conforte brought down a federal judge and embarrassed the federal government on more than one occasion. Or you might know that Sally Conforte was the Jezebel who tempted Oscar Bonavena, once fifth-ranked heavyweight boxer and the pride of Argentina, and pitted him against her husband, resulting in Oscar’s murder.


Fame and Infamy

The Confortes and Mustang Ranch have been making newspaper headlines for over fifty years. They’ve been featured on TV shows such as CNBC’s American Greed (2009). A movie titled LOVE RANCH (2010) clumsily and incorrectly tackled the subject of Sally’s affair with Bonavena and his death, and the film did poorly at the box office because of it. You know what they say? The truth is stranger than fiction, and CONFORTE delivers on all fronts!



Quality Control Supervisor


A little tongue-n-cheek.

Request a Copy

Opt-in for notice of publication and other news and announcements.