Are you going to write my story of my life, the truth? Some things they sound bad, they look bad, they were bad. You can put it in there but the truth not fiction. I don’t want any fiction.
Joseph Conforte to the author, Rio de Janiero, 2001
Current Status
Coming in 2026!
The Conforte Underworld web site is up and running at http://mustang-ranch.us
Manuscript: Murder at the Mustang
Part crime expose’ that lays bare the underworld of one of America’s most notorious couples: Joseph and Sally Conforte, the king and queen of vice and owners of the world-famous Mustang Ranch brothel, near Reno, Nevada. And part biography that’s gritty and at times raunchy, full of twisted love and betrayal.
Based on author’s interviews of eyewitnesses, visiting locations, and finding hidden documents, court and police records, FBI records, and much more. Many details introduced have never been printed.
Genres: Drama, Historical Fiction, True Crime
SHROUDED IN ROMANTICISM
Much has been written about Joe Conforte and Mustang Ranch, less so of Sally Conforte, that has enveloped them in a shroud of romanticism, resulting in the world’s fascination today.
01
Historical fiction
No other body of work comes close to the breadth and depth that readers will find in Murder at the Mustang because little has been written about the Confortes’ underworld until now. For the first time, after decades of investigative research, the right informers are put together…
02
Topics
Topics within Murder at the Mustang are varied from boxing to taxpayer’s rights, with legal prostitution as the centerpiece. Should governments legislate morality? To Joe, the answer is NO.
03
Impact on America
Most notably, the Confortes’ involvement with the legalization of brothels in Nevada and creation of the Mustang Ranch brothel. However, depending on where you live you might know that Joe Conforte brought down a federal judge and embarrassed the federal government on more than one occasion. Or you might know that Sally Conforte was the Jezebel who tempted Oscar Bonavena, once fifth-ranked heavyweight boxer and the pride of Argentina, and pitted him against her husband, resulting in Oscar’s murder.
04
Fame and Infamy
The Confortes and Mustang Ranch have been making newspaper headlines for over fifty years. They’ve been featured on TV shows such as CNBC’s American Greed (2009). A movie titled LOVE RANCH (2010) clumsily and incorrectly tackled the subject of Sally’s affair with Bonavena and his death, and the film did poorly at the box office as a result. You know what they say? The truth is stranger than fiction, and MR. MADAME delivers on all fronts!

Quality Control Supervisor
A little tongue-n-cheek.